Undeniable Boutique Voted Best of NoVa Four Consecutive Years
Jun 08 2015
June 8, 2015 - Northern Virginia Magazine released the results of its annual Best Of NoVA edition citing Undeniable Boutique as winner of Best Women’s Boutique. The ‘people’s choice’ award goes to favorite area businesses of local residents. Undeniable has been voted Best Women’s Boutique every year since its opening in 2011.
Owner Alicia Russman credits the boutique’s success to its customer service philosophy. Her team is dedicated to giving clients memorable experiences and creating more than just a place to shop.
“We've developed a community that makes people feel very welcome. We love hosting parties with live entertainment such as, fashion shows, DJs, bands, radio stations, spray tan and photo booths, trunkshows – you name it! Fashion and fun go together at UB,” said Russman.
The UB team also builds personal relationships with shoppers. Customer service is noted as being a core business practice. “With so much to see in the store, it can be overwhelming. We take extra care to make sure customers understand their options and proactively reach out to them when new items fitting their lifestyle and preferences arrive,” said Russman.
UB understands the importance of customer loyalty and building the business year over year. “We want everyone to walk out the door with a UB bag and giant smile on her face.”
This is one reason Northern Virginia shoppers continuously write-in UB for the Best of NoVa survey. Voters submit their favorites in sub-categories within nine genres, including shopping, where Best Women’s Boutique falls.
As one of Northern Virginia’s few locally-owned fashion retailers, Undeniable Boutique found its niche among big box stores and other specialty retail. Offering uniquely designed and colorful statement pieces atypical for the Washington, DC metro area, UB is a trustworthy source for its loyal shoppers and a pleasant surprise for those who wander in.
New styles arrive in store and are added to the company website daily: www.undeniableboutique.com. For real time updates follow Undeniable Boutique on Twitter, Facebook and Instagram.
Undeniable Boutique receives positive reviews for its unique, globe-hopping clothing and accessories and SoHo-inspired interior design. Its styles strike a balance between timeless and fashion-forward, appealing to women who value a comfortable fit, innovative design and distinct expression. The store has fast become a destination for women in search of the perfect outfit who want to dress for the occasion but not like everyone else. Undeniable Boutique has been voted Best New Boutique by Washingtonian Magazine; Best in Women's Clothing in Virginia by Virginia Living Magazine; and Best Boutique in Northern Virginia by Northern Virginia Magazine (2012, 2013, 2014, 2015). Undeniable Boutique is located in Fairfax Corner at 11891 Grand Commons Ave, Fairfax, VA 22030. Contact us at