Press Release

Undeniable Boutique Celebrates 4-Year Anniversary on Small Business Saturday

Nov 20 2015

Small Business Saturday (November 28, 2015) represents a special milestone for Fairfax Corner's locally-owned women's fashion destination, Undeniable Boutique. This year, the top-rated boutique celebrates its four-year anniversary with an all-day shopping party and a fashionable gift for the first 40 customers.

"Boutique retail is challenging, especially in Northern Virginia," states Undeniable Boutique owner, Alicia Russman. "Our loyal customers, women of all ages who appreciate distinct styles and genuine customer service, are at the heart of our business. Without them, we would not still be here. This is always top of mind for us."

Small Business Saturday is the one time of year locally-owned businesses and their impact are recognized by the community and devout customers who support them.

Undeniable Boutique has certainly made an impact on its community, from being voted "Best Women's Boutique" by Northern Virginia Magazine consistently from 2012-2015, to being selected as "Best New Boutique" by Washingtonian Magazine.

The shop also actively participates in area fashion industry events and has partnered with local non-profit organizations such as, The National Capital Area Chapter of the Leukemia & Lymphoma Society, Women Giving Back, Navy Elementary School, Flint Hill School, The Washington Humane Society and The Polaris Project.

For more information, please visit the company website at http://undeniableboutique.com. For real time updates follow Undeniable Boutique on Facebook, Twitter and Instagram.

Undeniable Boutique will be open from 10am-9pm this Small Business Saturday.
Undeniable Boutique Launches Custom Designed Clothing Line

Jul 17 2015

Undeniable Boutique owner Alicia Russman, partnered with design and production team Tamara and Andrew Akiyoshi of Sosu61, on the development of "b•ub•bly", a custom-designed clothing line. The brand launches July 24-26 during a 3-day Champagne Party to celebrate the release (see full schedule).

b•ub•bly, an extension of the store's abbreviated name (UB), currently consists of three dress styles in nine unique prints and colors. "The designs were created to provide our customers comfortable and flattering dresses to wear on date nights, vacations, girls nights, concerts, weddings—anywhere you need a 'perfect outfit' that stands out from the crowd," stated Alicia. "Style Worth Celebrating", the brand's tagline, encompasses the look, feel and intention of the line.

b•ub•bly was designed in Northern Virginia and produced in the US.

For more information:

Alicia Russman, Owner
Undeniable Boutique
11891 Grand Commons Ave.
Fairfax, VA 22030
business: 703-327-4417
cell: 571-451-6282

undeniableboutique.com
facebook.com/undeniableboutique
twitter.com/undeniablebtq
instagram.com/undeniablebtq

Undeniable Boutique receives positive reviews for its unique, globe-hopping clothing and accessories and SoHo-inspired interior design. Its styles strike a balance between timeless and fashion-forward, appealing to women who value a comfortable fit, innovative design and distinct expression. The store has fast become a destination for women in search of the perfect outfit who want to dress for the occasion but not like everyone else. Undeniable Boutique has been voted Best New Boutique by Washingtonian Magazine; Best in Women's Clothing in Virginia by Virginia Living Magazine; and Best Boutique in Northern Virginia by Northern Virginia Magazine (2012, 2013, 2014, 2015). Undeniable Boutique is located in Fairfax Corner at 11891 Grand Commons Ave, Fairfax, VA 22030. Contact us at (703) 327-4417.
Undeniable Boutique Voted Best of NoVa Four Consecutive Years

Jun 08 2015

June 8, 2015 - Northern Virginia Magazine released the results of its annual Best Of NoVA edition citing Undeniable Boutique as winner of Best Women’s Boutique. The ‘people’s choice’ award goes to favorite area businesses of local residents. Undeniable has been voted Best Women’s Boutique every year since its opening in 2011.

Owner Alicia Russman credits the boutique’s success to its customer service philosophy. Her team is dedicated to giving clients memorable experiences and creating more than just a place to shop.

“We've developed a community that makes people feel very welcome. We love hosting parties with live entertainment such as, fashion shows, DJs, bands, radio stations, spray tan and photo booths, trunkshows – you name it! Fashion and fun go together at UB,” said Russman.

The UB team also builds personal relationships with shoppers. Customer service is noted as being a core business practice. “With so much to see in the store, it can be overwhelming. We take extra care to make sure customers understand their options and proactively reach out to them when new items fitting their lifestyle and preferences arrive,” said Russman.

UB understands the importance of customer loyalty and building the business year over year. “We want everyone to walk out the door with a UB bag and giant smile on her face.”

This is one reason Northern Virginia shoppers continuously write-in UB for the Best of NoVa survey. Voters submit their favorites in sub-categories within nine genres, including shopping, where Best Women’s Boutique falls.

As one of Northern Virginia’s few locally-owned fashion retailers, Undeniable Boutique found its niche among big box stores and other specialty retail. Offering uniquely designed and colorful statement pieces atypical for the Washington, DC metro area, UB is a trustworthy source for its loyal shoppers and a pleasant surprise for those who wander in.

New styles arrive in store and are added to the company website daily: www.undeniableboutique.com. For real time updates follow Undeniable Boutique on Twitter, Facebook and Instagram.

Undeniable Boutique receives positive reviews for its unique, globe-hopping clothing and accessories and SoHo-inspired interior design. Its styles strike a balance between timeless and fashion-forward, appealing to women who value a comfortable fit, innovative design and distinct expression. The store has fast become a destination for women in search of the perfect outfit who want to dress for the occasion but not like everyone else. Undeniable Boutique has been voted Best New Boutique by Washingtonian Magazine; Best in Women's Clothing in Virginia by Virginia Living Magazine; and Best Boutique in Northern Virginia by Northern Virginia Magazine (2012, 2013, 2014, 2015). Undeniable Boutique is located in Fairfax Corner at 11891 Grand Commons Ave, Fairfax, VA 22030. Contact us at (703) 327-4417.

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