The #beundeniable Project
Posted on September 10 2020
The first question I always get when people find out about my store is—how did you come up with the name?
As a lifelong marketing professional, I understood the importance of branding and wanted the name to really mean something to my audience and not just me.
I questioned—what do I want women to think about my boutique’s products while they’re browsing? I wanted them to feel like they couldn’t possibly leave the store without them; I wanted them to think the products are UNDENIABLE.
I also questioned—how do I want women to feel when they’re wearing our products? I wanted them to feel confident, comfortable and beautiful; I wanted to feel like they are UNDENIABLE.
So what does it mean to #beundeniable?